<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Analytics on DreamApply Knowledge Base</title><link>https://help.dreamapply.com/kb/integrations/analytics/</link><description>Recent content in Analytics on DreamApply Knowledge Base</description><generator>Hugo</generator><language>en-us</language><atom:link href="https://help.dreamapply.com/kb/integrations/analytics/index.xml" rel="self" type="application/rss+xml"/><item><title>Analytics tools comparison</title><link>https://help.dreamapply.com/kb/integrations/analytics/comparison/</link><pubDate>Mon, 01 Jan 0001 00:00:00 +0000</pubDate><guid>https://help.dreamapply.com/kb/integrations/analytics/comparison/</guid><description>&lt;p&gt;The table below lists analytics tools supported by DreamApply and compares their use, hosting options, pricing, prerequisites and key pros and cons.&lt;/p&gt;
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 &lt;th&gt;Tool&lt;/th&gt;
 &lt;th&gt;Privacy Level&lt;br/&gt;&amp; Core Value&lt;/th&gt;
 &lt;th&gt;Hosting Location&lt;/th&gt;
 &lt;th&gt;Pricing/&lt;br/&gt;Prerequisites&lt;/th&gt;
 &lt;th&gt;Overview&lt;/th&gt;
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 &lt;td&gt;&lt;a href="../google"&gt;Google Analytics (GA4), Google Tag Manager (GTM)&lt;/a&gt;&lt;/td&gt;
 &lt;td&gt;
 GDPR via Anonymization. &lt;br/&gt;
 &lt;strong&gt;Core Value&lt;/strong&gt;: Complex and tailored analytics for professional use.
 &lt;/td&gt;
 &lt;td&gt;Global SaaS&lt;/td&gt;
 &lt;td&gt;Freemium ($0 tier)&lt;/td&gt;
 &lt;td&gt;
 &lt;strong&gt;Pros:&lt;/strong&gt; Granular IDs, funnels. &lt;br&gt;
 &lt;strong&gt;Cons:&lt;/strong&gt; Complex, 48h delay in data display.
 &lt;/td&gt;
 &lt;/tr&gt;
 &lt;tr&gt;
 &lt;td&gt;&lt;a href="../matomo"&gt;Matomo&lt;/a&gt;&lt;/td&gt;
 &lt;td&gt;
 &lt;strong&gt;High&lt;/strong&gt; — full GDPR compliance, self-hosting option.&lt;br&gt;
 &lt;strong&gt;Core value&lt;/strong&gt;: Data sovereignty &amp; privacy.
 &lt;/td&gt;
 &lt;td&gt;EU Cloud (Germany) or self-hosted anywhere&lt;/td&gt;
 &lt;td&gt;Free (self-hosted), requires own server for self-host, or &lt;a href="https://matomo.org/pricing/" target="_blank"&gt;paid (cloud)&lt;/a&gt;.&lt;/td&gt;
 &lt;td&gt;
 &lt;strong&gt;Pros:&lt;/strong&gt; Privacy-first, open-source, full data ownership, robust features, GDPR-compliant.&lt;br&gt;
 &lt;strong&gt;Cons:&lt;/strong&gt; More complex to configure than lightweight tools.
 &lt;/td&gt;
 &lt;/tr&gt;
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 &lt;td&gt;&lt;a href="../fathom"&gt;Fathom&lt;/a&gt;&lt;/td&gt;
 &lt;td&gt;
 &lt;strong&gt;High&lt;/strong&gt; — no cookies, GDPR compliant.&lt;br&gt;
 &lt;strong&gt;Core value&lt;/strong&gt;: Simplicity &amp; GDPR compliance.
 &lt;/td&gt;
 &lt;td&gt;US/EU (dual-region hosting)&lt;/td&gt;
 &lt;td&gt;Free (self-hosted), requires own server for self-host, or &lt;a href="https://usefathom.com/pricing" target="_blank"&gt;paid (cloud)&lt;/a&gt;.&lt;/td&gt;
 &lt;td&gt;
 &lt;strong&gt;Pros:&lt;/strong&gt; Simple, privacy-focused, no cookies, real-time metrics, GDPR-compliant.&lt;br&gt;
 &lt;strong&gt;Cons:&lt;/strong&gt; Limited advanced features, aggregate-only, not for detailed user-level tracking.
 &lt;/td&gt;
 &lt;/tr&gt;
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 &lt;td&gt;&lt;a href="../plausible"&gt;Plausible&lt;/a&gt;&lt;/td&gt;
 &lt;td&gt;
 &lt;strong&gt;High&lt;/strong&gt; — open-source, GDPR, CCPA and PECR compliant, EU-hosted.&lt;br&gt;
 &lt;strong&gt;Core value&lt;/strong&gt;: Lightweight &amp; privacy-first.
 &lt;/td&gt;
 &lt;td&gt;EU Cloud (Germany) or self-hosted&lt;/td&gt;
 &lt;td&gt;Free (self-hosted), requires own server for self-host, or &lt;a href="https://plausible.io/#pricing" target="_blank"&gt;paid (cloud)&lt;/a&gt;.&lt;/td&gt;
 &lt;td&gt;
 &lt;strong&gt;Pros:&lt;/strong&gt; Privacy-first, fast-loading, minimal interface, open-source, GDPR-compliant.&lt;br&gt;
 &lt;strong&gt;Cons:&lt;/strong&gt; Not designed for complex and advanced reporting, aggregate-only, not for detailed user-level tracking.
 &lt;/td&gt;
 &lt;/tr&gt;
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 &lt;td&gt;&lt;a href="../simple-analytics"&gt;Simple Analytics&lt;/a&gt;&lt;/td&gt;
 &lt;td&gt;
 &lt;strong&gt;High&lt;/strong&gt; — no personal data, GDPR compliant.&lt;br&gt;
 &lt;strong&gt;Core value&lt;/strong&gt;: API access, clean UI &amp; privacy.
 &lt;/td&gt;
 &lt;td&gt;EU Cloud (Netherlands)&lt;/td&gt;
 &lt;td&gt;&lt;a href="https://www.simpleanalytics.com/pricing" target="_blank"&gt;Paid (cloud)&lt;/a&gt;; no self-hosting.&lt;/td&gt;
 &lt;td&gt;
 &lt;strong&gt;Pros:&lt;/strong&gt; Privacy-first, minimalist dashboard, strong API access, easy for marketing teams, GDPR-compliant.&lt;br&gt;
 &lt;strong&gt;Cons:&lt;/strong&gt; Limited features, aggregate-only, not for detailed user-level tracking.
 &lt;/td&gt;
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