DreamApply offers various marketing tools to let institutions analyze performance of their campaigns and understand how users arrive at the portal.
Understand what tools DreamApply offers to measure marketing efforts
Create and assign trackers to applicants
Capture UTM parameters and attribute them to applicants
Use special URLs to track where applicants come from
Import leads from files and through integrations
Set up the user consent mode
Find out how applicants learned about your institution
Set up accounts for Advisors or Agents
Learn how to use DreamApply for different tracking scenarios
Integrate DreamApply with analytics tools to track user behavior
Pull data from external systems and register leads in DreamApply
Send applicant data to external systems
Integrate DreamApply with third-party apps through Zapier
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