<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>How-tos on DreamApply Knowledge Base</title><link>https://help.dreamapply.com/kb/marketing/howtos/</link><description>Recent content in How-tos on DreamApply Knowledge Base</description><generator>Hugo</generator><language>en-us</language><atom:link href="https://help.dreamapply.com/kb/marketing/howtos/index.xml" rel="self" type="application/rss+xml"/><item><title>Use entry points (static redirects)</title><link>https://help.dreamapply.com/kb/marketing/howtos/static-redirects/</link><pubDate>Mon, 01 Jan 0001 00:00:00 +0000</pubDate><guid>https://help.dreamapply.com/kb/marketing/howtos/static-redirects/</guid><description>&lt;p&gt;Assume that you are running a social media campaign for &lt;em&gt;Fall&lt;/em&gt; admissions. Your goals are:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Track how many applicants come from the &lt;em&gt;Fall&lt;/em&gt; campaign materials&lt;/li&gt;
&lt;li&gt;When users click campaign links, send them to the &lt;strong&gt;Programme search&lt;/strong&gt; page in DreamApply&lt;/li&gt;
&lt;li&gt;Attribute leads in DreamApply&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id="before-you-begin"&gt;Before you begin&lt;a class="td-heading-self-link" href="#before-you-begin" aria-label="Heading self-link"&gt;&lt;/a&gt;&lt;/h2&gt;&lt;p&gt;Make sure your account has the &lt;code&gt;Superuser&lt;/code&gt; role. In a real case, roles can be configured differently.&lt;/p&gt;
&lt;h2 id="step-1-create-a-tracker"&gt;Step 1. Create a tracker&lt;a class="td-heading-self-link" href="#step-1-create-a-tracker" aria-label="Heading self-link"&gt;&lt;/a&gt;&lt;/h2&gt;&lt;p&gt;First, we will create a tracker in DreamApply to identify leads who register as part of the &lt;em&gt;Fall&lt;/em&gt; campaign.&lt;/p&gt;</description></item><item><title>Use entry points (dynamic redirects)</title><link>https://help.dreamapply.com/kb/marketing/howtos/dynamic-redirects/</link><pubDate>Mon, 01 Jan 0001 00:00:00 +0000</pubDate><guid>https://help.dreamapply.com/kb/marketing/howtos/dynamic-redirects/</guid><description>&lt;p&gt;Assume that you are running a social media campaign for &lt;em&gt;Fall&lt;/em&gt; admissions. You want to place campaign materials on several external portals, such as:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Institution website&lt;/li&gt;
&lt;li&gt;Partner portal&lt;/li&gt;
&lt;li&gt;Student forum&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Your goals are:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Use a single entry point for the entire campaign&lt;/li&gt;
&lt;li&gt;Compare the performance of each portal or website&lt;/li&gt;
&lt;li&gt;Track campaign performance in DreamApply and external marketing platforms&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id="before-you-begin"&gt;Before you begin&lt;a class="td-heading-self-link" href="#before-you-begin" aria-label="Heading self-link"&gt;&lt;/a&gt;&lt;/h2&gt;&lt;p&gt;Make sure your account has the &lt;code&gt;Superuser&lt;/code&gt; role. In a real case, roles can be configured differently.&lt;/p&gt;</description></item><item><title>Offer discounts</title><link>https://help.dreamapply.com/kb/marketing/howtos/offer-discounts/</link><pubDate>Mon, 01 Jan 0001 00:00:00 +0000</pubDate><guid>https://help.dreamapply.com/kb/marketing/howtos/offer-discounts/</guid><description>&lt;p&gt;Assume your institution wants to provide a 10% discount on the application fee as part of a promotional campaign.&lt;/p&gt;
&lt;p&gt;To do this, we will create a tracker that will function as a reference code. When users enter this code during registration or application, DreamApply will automatically apply the discount and show it on their invoice.&lt;/p&gt;
&lt;h2 id="before-you-begin"&gt;Before you begin&lt;a class="td-heading-self-link" href="#before-you-begin" aria-label="Heading self-link"&gt;&lt;/a&gt;&lt;/h2&gt;&lt;ul&gt;
&lt;li&gt;Make sure your account has the &lt;code&gt;Superuser&lt;/code&gt; role. In a real case, roles can be configured differently.&lt;/li&gt;
&lt;li&gt;Make sure at least one programme is properly set up in the programme catalog.&lt;/li&gt;
&lt;li&gt;Make sure at least one invoice template and invoice series are properly set up in the &lt;strong&gt;Finance&lt;/strong&gt; module.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id="step-1-create-a-tracker-with-a-discount"&gt;Step 1. Create a tracker with a discount&lt;a class="td-heading-self-link" href="#step-1-create-a-tracker-with-a-discount" aria-label="Heading self-link"&gt;&lt;/a&gt;&lt;/h2&gt;&lt;p&gt;First, we will create a tracker that will function as a reference code.&lt;/p&gt;</description></item><item><title>Calculate compensation</title><link>https://help.dreamapply.com/kb/marketing/howtos/compensate-advisors/</link><pubDate>Mon, 01 Jan 0001 00:00:00 +0000</pubDate><guid>https://help.dreamapply.com/kb/marketing/howtos/compensate-advisors/</guid><description>&lt;p&gt;Assume your institution works with Advisors to help recruit applicants. You want to track which applicants they have brought and calculate their compensation based on results &amp;mdash; such as how many applicants were enrolled.&lt;/p&gt;
&lt;p&gt;To do this, we will set up an Advisor account with a dedicated tracker, register new users through the Advisor and generate reports showing their performance.&lt;/p&gt;
&lt;h2 id="before-you-begin"&gt;Before you begin&lt;a class="td-heading-self-link" href="#before-you-begin" aria-label="Heading self-link"&gt;&lt;/a&gt;&lt;/h2&gt;&lt;p&gt;Make sure your account has the &lt;code&gt;Superuser&lt;/code&gt; role. In a real case, roles can be configured differently.&lt;/p&gt;</description></item></channel></rss>