https://help.dreamapply.com/kb/marketing/utm-parameters/Recent content in Use UTM parameters on DreamApply Knowledge BaseHugoen-ushttps://help.dreamapply.com/kb/marketing/utm-parameters/utm-basics/Mon, 01 Jan 0001 00:00:00 +0000https://help.dreamapply.com/kb/marketing/utm-parameters/utm-basics/<p>If your campaign materials contain URLs that bring users to the DreamApply portal and you want to track campaign effectiveness, you can add <strong>UTM parameters</strong> to these URLs.</p> <p>DreamApply supports standard UTM parameters:</p> <ul> <li><code>utm_id</code></li> <li><code>utm_source</code></li> <li><code>utm_medium</code></li> <li><code>utm_campaign</code></li> <li><code>utm_term</code></li> <li><code>utm_content</code></li> </ul> <p>Custom UTM parameters are not supported. For details, see <a href="https://en.wikipedia.org/wiki/UTM_parameters" target="_blank">UTM parameters</a>.</p> <p>For example, to track leads coming from the <strong>Fall2025</strong> campaign on Facebook, you can add the <code>utm_source</code> and <code>utm_campaign</code> parameters to the URL:</p>https://help.dreamapply.com/kb/marketing/utm-parameters/utm-reporting/Mon, 01 Jan 0001 00:00:00 +0000https://help.dreamapply.com/kb/marketing/utm-parameters/utm-reporting/<p>You can view UTM parameter statistics through dedicated reporting sections in DreamApply:</p> <ul> <li> <p><strong>UTM parameters</strong>: Provides information on captured UTM parameters and allows drilling down into the captured/attributed parameter breakdown.</p> <img src="../images/utm-stats.png" alt="Viewing UTM stats" style="width:100%"/> </li> <li> <p><strong>Leads</strong>, <strong>Browse</strong>, <strong>Statistics</strong>, <strong>Tables</strong>, <strong>Tasks</strong>: Allow filtering records by UTM parameters.</p> <img src="../images/utm-lead-stats.png" alt="Viewing lead stats" style="width:100%"/> </li> <li> <p><strong>Applicant card</strong>: Shows a list of UTM parameters attributed to the lead.</p> <img src="../images/utm-card.png" alt="Viewing attributed UTM parameters" style="width:100%"/></li> </ul>