How to launch entry point tracking using Landing page?

Entry point tracking is useful for marketing purposes, when specifying how certain visitors of the DreamApply page should be handled. For example, it might be beneficial to track the visitors coming from a certain website (for example a study portal that you have a contract with) and sometimes even handle the visitor in a specific way, e.g. lead them to a specific landing page.

What is a landing page?

A landing page is an automatically generated page address in DreamApply, which you may launch with a few clicks in DreamApply. A landing page is a means for identifying a visitor for tracking purposes. A visitor may be identified by the landing page in DreamApply, where the user is directed as the first entry to the system. It is essentially a link, which may be used in various sites, to see how much traffic those sites attract to DreamApply.

The URL is normally in the form of “apply.dreamapply.com/enter/X” depending on the domain name of your DreamApply site. For example, “alpha.dreamapply.com/enter/123”.

This URL may be distributed in web banners, such as “Apply here” buttons on your website, but also e-mail advertising or brochures.

When do you need to launch a Landing page?

Launching entry point tracking, using a Landing page approach may be necessary when you are interested in gaining an overview of “clicks” coming to DreamApply site from various very specific sub-pages of webpages. This could be the case when an overview of total “clicks” from a webpage (see Referrer domain tracking) in overall is not sufficient, but rather you are interested in how efficient certain sub-pages are, when it comes to arrivals to DreamApply.

For example, the total of “clicks” coming from www.examplesite.com domain is not sufficient, because you would like to learn more about how efficient your sub-pages are. Therefore, you are interested in how many clicks an “APPLY” button available on www.examplesite.com/programmes gains.

You might also want to measure the effectiveness of a specific campaign in Google, a posted banner or social media.

How does Landing page work?

First, it is beneficial to see how Referrer domain tracking worked, to understand how Landing page works.

In case of Referrer domain, there are two websites: Website A and Website B. Website A has a link to website B. Visitor clicks on the link to website B.

Website B gets a new visitor and asks: “Where are you coming from?”.
Visitor: “From site A.”
Website B: “Ok. I will note it down.”

With this, one entry will be added to the count, which Website B measures.

 

In case of Landing page, a “doorman” has to be created for website A. This “doorman” in form of “apply.dreamapply.com/enter/X” is the landing page. Site B knows immediately it was this “doorman”, who let the click through and notes it down to the count of entries.

Start by creating a Tracker

It is first necessary to create a tracker to mark the applications.

  1. Select Marketing tab.
  2. Click on Trackers.
  3. Click on “Add a new tracker”.
  4. Create a short and distinctive name for the tracker – this will be shown on applicants’ profile later on. You can set special discounts and/or costs associated, if needed.
  5. Enter notes for the description of the tracker.
  6. Don’t forget to Save changes after you are done.

The tracker is ready to be used!

You may find more information about Trackers HERE:

Setting up a Landing page in DreamApply

By now, you should have a Tracker ready, which may be used to track the “clicks” coming to this landing page. You may re-use some of the Trackers used elsewhere, but this it not advised, when you are seeking specific results.

To set up a Landing page:

  1. Click on Marketing – Entry points.
  2. Click to Add a new entry point.
  3. Click to Create a landing page.
  4. Choose, where the visitors should be redirected. As a standard, it is the Front page, but you may want to specify a specific programme page, if you will use the Landing page for a web banner of a specific study programme.
  5. Click to add a tracker code to the applicant. You should choose the tracker code, which you have prepared for the purpose of this Landing page tracking.

As additional measures, it is possible to force the visitor to a specific region or specify the initially visible institutions.

The “Priority” will simply help you to order the list of Entry points, which you have in the system. The higher the priority, the higher the entry point will appear in the list of all entry points.

As a final, but perhaps the most important step, you will need to distribute the newly created Landing page URL in the specific websites, under banners, social media, email advertising etc. To achieve this, you may need support from the people responsible for administering the webpage of the university, or the accounts of various social media.

For instance, if your end goal is to know how many people reached DreamApply, using the “Apply now” button in a specific programme information page on your university website, then you replace the link under that “Apply now” button with the Landing page link.

To sum up

As of now, you have the Landing page “hidden” under a specific banner, social media or any specific place on a website. The applicant who first entered the DreamApply site via the Landing page you created, will now have a tracker automatically added to the application. The trackers on the applicant accounts will help to gain an overview of how effective certain marketing activities are.

It is possible to monitor the applicants with the trackers gained from reaching DreamApply, using a landing page, in the Reports’ section (reports containing a word “tracker” in them).

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